Category Archives: PIONEERS

“My obsession is to make women beautiful. When you create with that in mind, things can’t go out of fashion.” Famously private and mysterious, Tunisian-born, Parisian designer Azzedine Alaia remains one of the fashion world’s most enigmatic figures, one who rebelled against the structures and conventions of the industry to follow his own path. Known…

“I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness.” Without a doubt, Giorgio Armani is one of the world’s most influential and successful designers. King of the power suit, his immaculate, clean lines have draped the shoulders of the rich…

“The clothes that I prefer are those I invent for a life that doesn’t exist yet – the world of tomorrow.” Shiny, thigh-skimming boots, skin-tight synthetics, stretchy knits and micro-miniskirts; these were the epoch defining looks of Pierre Cardin. Like many of his generation, Cardin embraced the arrival of the Space Age in the late…

“To have style is to … remain true to oneself.” One of the most celebrated designers of all time, Hubert de Givenchy brought elegant, Parisian chic to Hollywood, adorning the stars with his inimitable, immaculate style, thereby cementing his place in history. As a counterpoint to Christian Dior’s “New Look” of the 1950s, with its’…

“It was as if Europe had tired of dropping bombs and now wanted to let off a few fireworks.” Christian Dior’s meteoric rise to success came in the late 1940s, at a time when post-war austerity and rationing led fashion towards clean lines and utilitarian styles. His designs came as a revelatory shock, re-introducing glamour,…

“I don’t do fashion, I am fashion.” One of the most legendary fashion designers of all time, Coco Chanel is a true icon, whose legacy lives strong today. Famous for pioneering timeless staples including the little black dress, the skirt suit and the striped Breton top, her focus was on wearable styles with a streamlined,…

“In difficult times, fashion is always outrageous.” Italian designer Elsa Schiaparelli was a bold risk taker, one whose eccentric, flamboyant designs brought apparel in line with 20th century, avant-garde art movements including Dada and Surrealism. Recognised today as one of the most prominent and influential voices from the Parisian 1930s, 40s and 50s, Schiaparelli’s adventurous…

“I do not want all women to look and dress exactly alike. I want them to be as different in their dress as they are in their personalities.” Paul Poiret the man was as bold, brazen and uncompromising as his fashion. At the height of his career in the Parisian Belle Epoque era, America crowned…

“Modern clothes need a certain romantic feel.” From humble beginnings, Jeanne Lanvin built a fashion empire, one that is still standing strong today. Lanvin found international fame during the 1920s, as the streamlined aesthetic of Art Deco was rising around her, but in contrast, her style was billowing, decadent and romantic, bringing sumptuous fabrics, luxurious…